The SEO Squirrel BLOG

Black Friday 2017 – SEO Action Plan & Checklist

Black Friday 2017 – SEO Action Plan & Checklist

Special Offer for Black Friday 2017 Search Engine Optimization (SEO) is a huge aspect of maintaining your website, and making sure that your potential clients are finding you in search results. This year for the Black Friday festivities I am launching a special offer that will last through Small Business […]

Best Instagram Apps – Later vs Planoly

Best Instagram Apps – Later vs Planoly

In the world of Instagram, there is always something up for discussion. Lately there has been a lot of talk as to whether you should use bots or not, and how to use automation to your advantage. Of course there is a big difference between using a comment bot and […]

How much and how often to publish content

How much and how often to publish content

One of the most frequently asked questions in regards to SEO is about blogging. “Is blogging really that important for SEO? I don’t have anything to talk about.” It is rather a two-fold answer, since it is much more complicated than a resounding ‘YES!’. Then come the sub-questions: What is the […]

Ottawa SEO Workshop – Small Business Education

Ottawa SEO Workshop – Small Business Education

Ottawa SEO Workshop 2017 WORKSHOP THEME: Local SEO & Implementation Get ready for two hours of intense, knowledge-packed information! During this workshop you will learn the basics of local search engine optimization, blogging techniques for better long-term rankings, and how to implement all of the learned techniques into your WordPress website. There […]

The Lovely Maria Jussila, Ottawa Yoga Instructor

The Lovely Maria Jussila, Ottawa Yoga Instructor

Ottawa Headshot Photographer The Lovely Maria Jussila, Yoga Instructor Maria Jussila is a yoga instructor in Ottawa and Gatineau. It was a wonderful experience to meet and work with her during her business portrait session, and I am very excited to watch her yoga business grow. She is currently teaching at […]

Headshot Marathon – May 2017

Headshot Marathon – May 2017

Headshot Marathon & Networking Mingle The next Headshot Marathon is now open for booking! When you reserve your spot, you are scheduling yourself in for an evening of fun, networking, and the opportunity to capture a new business headshot. WHAT: A Headshot Marathon is a networking get-together where you will be able […]

How to show up in Google immediately

How to show up in Google immediately

Now don’t get too excited. The title says how to show up in Google immediately, but this does not mean that you will show up on on the first page. Not today, not tomorrow, and probably not even in the next few months for that matter. It just means you […]

Start The New Year Off Right!

Start The New Year Off Right!

Business Tools For 2017 Get all your ducks in a row before the ball drops, and start the New Year off right!  We all have good intentions, we get excited, we mentally prepare ourselves, we buy a planner, but often by February we have abandoned all hopes of staying organized. […]

Ottawa has all your B2B needs covered!

Ottawa has all your B2B needs covered!

Small Business Saturday Those of you who have ever met me know how much of promoter I am for supporting local businesses. My mantra is all about supporting the local community and building up our ecornomy, I would absolutely love if more of us did just that during this infamous […]

Product Photography for Small Businesses

Product Photography for Small Businesses

Tips & Tricks for Small Businesses Product Photography Product Photography isn’t always about simply taking a picture of the one specific item you are trying to sell. It is about creating a story that helps the viewer imagine that item in their life, and makes them want it. It is also […]

Things I wish I knew before starting my business

Things I wish I knew before starting my business

When it comes to entrepreneurship, there is quite the amount of effort required to keep your business and yourself going strong, and as you go along there are always going to be surprises (good and bad!). You will soon discover that you will permanently encounter ups & downs daily, and […]

Headshot Marathon – November 2016

Headshot Marathon – November 2016

Headshot Marathon & Networking Mingle The next Headshot Marathon is now open for booking! When you reserve your spot, you are scheduling yourself in for an evening of fun, networking, and the opportunity to capture a new business headshot. WHAT: A Headshot Marathon is a networking get-together where you will be able […]

Favourite Business Apps & Sites

Favourite Business Apps & Sites

My Favourite Business Apps & Websites As a professional photographer, there are many aps and websites that I use for my business that would not normally be relevant to other small businesses so for the purpose of being inclusive, I will be omitting the photo-editing apps (I’ve actually got a whole post […]

Freebie Friday | Special One-Time-Ever-Offer : Free WordPress Website

Freebie Friday | Special One-Time-Ever-Offer : Free WordPress Website

Freebie Friday Special One-Time-Ever-Offer : Free WordPress Website Today is a one-time-ever-offer and a VERY special occurrence of FREEBIE FRIDAY! Are you a local business in Ottawa? Do you have a retail shop? Are you relying solely on social media and word of mouth to do business? These days, business owners […]

The Lovely Darcy Boucher, PR Consultant | Ottawa Headshot Photographer

The Lovely Darcy Boucher, PR Consultant | Ottawa Headshot Photographer

Ottawa Headshot Photographer The Lovely Darcy Boucher, Owner of Bowda PR Darcy is a local woman entrepreneur who has made quite the name for herself here in Ottawa. She is the Owner & Founder of Bowda PR, Communications & Consulting and her firm offers anything from press release kits to social media strategy […]

Headshot Marathon & Networking Mingle – June 2016

Headshot Marathon & Networking Mingle – June 2016

Headshot Marathon & Networking Mingle The next Headshot Marathon is now open for booking! When you reserve your spot, you are scheduling yourself in for an evening of fun, networking, and the opportunity to capture a new business headshot. WHAT: A Headshot Marathon is a networking get-together where you will be able […]

May Marathon | Ottawa Headshot Photographer

May Marathon | Ottawa Headshot Photographer

Ottawa Headshot Photographer May Headshot Marathon & Networking Mingle Every event brings out different local business owners, charming ladies, and the chance to get to know different people. The Headshot Marathon & Networking Mingles are no exception, they are exceptional! Beautiful Business Women of Ottawa This month I had the pleasure […]

SEO for Small Businesses | SEO Tips & Tricks – Blogging SEO Etiquette

SEO for Small Businesses | SEO Tips & Tricks – Blogging SEO Etiquette

SEO for Small Businesses and Bloggers Blogging SEO (Search Engine Optimization) Etiquette How is Blogging SEO different from website SEO? It’s not that far off actually. There are components required for each blog post to be optimized as a stand-alone page, versus a collective optimization for your entire website. Publishing […]

Top 7 SEO Tactics You Should Avoid

Top 7 SEO Tactics You Should Avoid

The expanded version of the article that was recently published on LinkedIn Pulse Top 7 SEO Tactics You Should Avoid While there are plenty of SEO tips and tricks out there to help you improve your site’s rankings and stay above the digital fold, there are also things that you should […]

Headshot Marathon & Networking Mingle – May 2016

Headshot Marathon & Networking Mingle – May 2016

Headshot Marathon & Networking Mingle The next Headshot Marathon is now open for booking! When you reserve your spot, you are scheduling yourself in for an evening of fun, networking, and the opportunity to capture a new business headshot. WHAT: A Headshot Marathon is a networking get-together where you will be able […]

March Marathon | Ottawa Headshot Photographer

March Marathon | Ottawa Headshot Photographer

Ottawa Headshot Photographer March Headshot Marathon & Networking Mingle Every event brings out different local business owners, charming ladies, and the chance to get to know different people. The Headshot Marathon & Networking Mingles are no exception, they are exceptional! This month I had the pleasure of working with the […]

Ottawa Small Business Local SEO Training Workshop 2016

Ottawa Small Business Local SEO Training Workshop 2016

Ottawa Small Business Local SEO Training Workshop 2016 WORKSHOP THEME: How to Improve Your Website This How to Improve Your Website & SEO Training Workshop has many topics in order for you to learn how to improve your website. These improvements can be visual, behind-the-scene changes, or functionality alterations. The underlying […]

The Lovely Amanda Scullion – Certified Makeup Artist | Ottawa Headshot Photographer

The Lovely Amanda Scullion – Certified Makeup Artist | Ottawa Headshot Photographer

Ottawa Headshot Photographer The Lovely Amanda Scullion, Certified Makeup Artist Amanda is a mother, entrepreneur, certified makeup artist, and kind-hearted business woman. Whether you’re looking to learn a few makeup styles, get dolled up for a special event (or date night!), grab some new skin care products, or start your own […]

SEO for Small Businesses | SEO Tips & Tricks – The Importance of Blogging

SEO for Small Businesses | SEO Tips & Tricks – The Importance of Blogging

SEO for Small Businesses Search Engine Optimization (SEO) Tips & Tricks The Importance of Blogging THE most frequent question I am asked about SEO is almost always about the importance of blogging. For small businesses who strive for local clients and/or visitors, for purposes of Search Engine Optimization (SEO) to rank […]

Headshot Party & Networking Mingle – February 2016

Headshot Party & Networking Mingle – February 2016

Headshot Party & Networking Mingle The next Headshot Party & Networking Mingle is almost here! When you reserve your spot, you are scheduling yourself in for an evening of fun, networking, and the opportunity to capture a new business headshot. A Headshot Party & Networking Mingle is a get-together where […]